Minnesotan by way of Manhattan, Shannon is a believer in using both sides of the brain. She thanks her strong business marketing background for understanding the bottom line- and the skills to chat with the number guys. Shannon has wowed CCOs and CEOs alike, from a plethora of industries, with her proven track record of winning ideas and creative strategies that go beyond the written word.
With deep experience in the retail, fashion, entertainment, non-profit, beauty and sports world, she dives into her work with pride and detail- and always over delivers. When landing in NYC, Shannon was introduced to the fast life of media, agency and pitching. And had some pretty cool clients that kept her on her toes. Then, she took a 100 year old brand and created a new voice, worked with a small team to launch their first ‘real’ website, and carried out the largest ad campaign the company has ever purchased. A natural born leader, a skilled storyteller, a thrill seeker- Shannon is an all-absorbent sponge thirsty for a challenge.